Alex Schembri

Creative Tech Lead & Innovation

London, UK

About

For the past two decades, I have worked closely with creatives, developers, product owners, and clients to bring ideas into reality.

I have led technical teams at two successful data-orientated startups, one of which I co-founded. At such an early phase, being client-facing and wearing multiple hats was a necessity, but one I really enjoyed as identifying problems and crafting solutions is what I love doing.

I am a generalist, mainly coding in NodeJS, but with experience in a wide variety of languages and technologies.

Contact

alexschembri@outlook.com

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Resume

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Work

2023 - present

Freelance

Creative Technologist

2022 - 2023

Imagination

Technical lead

2019 - 2021

Stealth-mode data startup

Interim CTO

2014 - 2019

Kamma

Co-founder, CTO

2009 - 2014

Proximity London

Creative Technologist (Freelance)

2008 - 2009

Iris London

Lead Flash Developer

2006 - 2007

LBi Candi

Flash Developer (Freelance)

2004 - 2005

Agency Republic

Flash Developer

2000 - 2003

University of West London

BA Digital Arts with Digital Animation

Notable Projects

Visa Masters of Movement

A 5-a-side game at the 2022 FIFA World Cup in Qatar played an LED pitch which generated artwork based on player movement. My role was to get data from the sensor array into the LED displays and up to Crypto.com to convert motion into a video NFT.

While at Imagination, 2022

Rogue landlord finder

I designed and built the datasets and algorithms to determine the legality of rental properties in the UK with respect to property licensing and planning permission. As an extention to this, I created a property portal scanner to flag non-compliant rentals for enforcement.

While at Kamma, 2018

Camerabooth

I set out to make a portable photobooth which could be deployed and packed up at a moment's notice. Initially as a bit of fun to explore IoT and 3D printing, I've revisited this multiple times, most recently making it AWS-based and adding AI to alter images on the go.

Personal project, Ongoing

Kenco Smart Jar

A proof-of-concept app which could predict when you needed to buy coffee. This worked by intercepting a signal from a set of Bluetooth scales and creating an iOS app to visualise and estimate when the jar would be empty.

While at Proximity London, 2014

Shell RFID Cars

A proof-of-concept piece to answer a very fast-turnaround request to create an interesting mechanic for conference guests. Each guest would be given an RFID-chipped Hotwheels car which could be used around the venue to trigger personalised content.

While at Proximity London, 2014

Sony Ericsson / Quantum of Solace

Flash hybrid game/website in 43 languages to support Quantum of Solace's worldwide release. I led the build and designed a new localisation pipeline to meet the exceptionally short deployment deadlines.

While at Iris London, 2008